I am an Assistant Professor of Business Analytics and Strategy at the Stuart School of Business, Illinois Institute of Technology. 

In my research, I leverage insights from economic theory and psychology to develop quantitative models of consumer behavior, with a focus on consumer engagement, digital media, and state dependence. I am also broadly interested in topics at the intersection of business and public policy. 

I earned my Ph.D. in Quantitative Marketing from the University of Michigan, and my dissertation on the drivers of consumption in digital media received an honorable mention in the 2024 John A. Howard Doctoral Dissertation Competition, organized by the American Marketing Association.